Campaigns

In online gaming, campaigns are promotional events aimed at engaging players by offering rewards. Within the Operator Backoffice, you can create campaigns that consist of multiple rewards. These can be configured and managed to enhance player retention and activity.

Campaigns view in Backoffice

Campaigns can be both Casino and Sportsbook type. To switch between the two, click on the corresponding button under Campaigns title.

Buttons in Backoffice to switch between different types of Campaigns

Adding a Campaign

To add a new campaign, navigate to the Campaign tab in the Operator Backoffice.

Adding a Casino Campaign

1. Ensure that you are in the Casino tab view.

2. Click on the “+ Add new casino campaign” button in the top right-hand corner.

3. A pop-up will appear, allowing you to fill in information about the campaign:

   1. Campaign: The name of the campaign.

   2. Start date and time: Use the date picker functionality by clicking the calendar icon. The start date cannot be in the past. The campaign will not be available for the user before this date and time.

   3. End date and time: Use the date picker functionality by clicking the calendar icon. The end date cannot be in the past, nor can it be before the start date.

   4. Operator

   5. Product

4. Click “Submit” to create the campaign.

Adding a Sportsbook Campaign

1. Ensure that you are in the Sportsbook tab view.

2. Choose to "+Create a new campaign". This option will prompt you to fill in details about a Campaign as well as the connected Prepaid. If you wish to just create a new Prepaid, select "+ Create a custom prepaid".

3. For the first option, "Create a new campaign", you'll need to fill in the following info:

   1. Campaign name

   2. Start date and time: Use the date picker functionality by clicking the calendar icon. The start date cannot be in the past. The campaign will not be available for the user before this date and time.

   3. Operator

   4. Operator runtime

   5. Product

   6. Game

   7. Prepaid

   8. Eligible sports

   9. Currency

   10. Maximum win amount in USD

   11. Days to claim the reward

   12. Number of bets

   13. Value per bet

   14. Minimum selection per bet

   15. Maximum selection per bet

   16. Minimum odds

   17. Maximum odds

   18. Create a reward (toggle): When selected, a Sportsbook reward will be created based on the information added in the form.

4. Click "Submit" to finalise the campaign creation.

Managing campaigns

As both Casino and Sportsbook campagins are displayed under Campaigns tab, ensure that for analysing, filtering, and downloading correct type of campaign is selected.

The information regarding campaigns is presented in a table format, you are able to easily view details about all available campaigns and their status. The table includes the following information for each campaign:

• Campaign UUID

• Prepaid UUID

• Bet Count X Bet Value

• Game Name and Supplier

• Start and End Dates

• Creation Date

• Operator and Site

• Status

You can search for a specific campaign by its name, UUID, or prepaid UUID. Additionally, the table can be filtered by Supplier, games, operators, currencies, and status (active or expired).

Customising campaign's data view

The table is interactive, allowing you to customise the view to suit your business needs. You can choose filters and adjust which columns are displayed via the grid menu button, located next to the “+ Add new campaign” button. The adjusted table can be saved as a custom Segment, allowing you to easily access the preferred information.

To download the full campaigns table, click the three-dot menu.