# Overview - Supplier Zone *** HubConnect Supplier Zone is a self-service platform designed to give suppliers autonomy, transparency, and efficiency in their partnership with Hub88 and operator-partners. The platform consist of key business resources: * [**Data insights**](https://docs.hub88.io/hubconnect-supplier-zone/data-insights) **area** focuses on helping suppliers understand how their offerings are performing, **identify trends**, and **assess game popularity**. Hub88’s robust data management and streamlined dashboards make this process intuitive, providing performance metrics and valuable insights. * [**Supplier promotions**](https://docs.hub88.io/hubconnect-supplier-zone/supplier-promotions) functionality allows creating and managing promotional campaigns across the entire Hub88 network. * [**General information**](https://docs.hub88.io/hubconnect-supplier-zone/general-information) **area** provides detailed operational contacts and procedure guides, empowering the supplier to efficiently analyse and enhance your game’s success in the market. *** **What’s inside:** * [**Comprehensive performance dashboards**](https://docs.hub88.io/data-insights#dashboards) HubConnect provides easy access to detailed raw-data performance metrics, giving you insights into everything from daily turnover to GGR. Track how your games perform across multiple operator-partners, **identify trends**, **player preferences**, and **regional engagement** to optimize your offering.

* [**Data analysis for business insights**](https://docs.hub88.io/data-insights#data-analysis) With HubConnect, you can analyse performance by key parameters such as country, bets, and game type. Understand where you’re excelling and where improvements are needed. Benchmark your products against industry trends and take action to grow your business.

* [**Supplier promotions**](https://docs.hub88.io/hubconnect-supplier-zone/supplier-promotions) Promotions are a crucial part of any offering done for Operators, which now can be simply done inside HubConnect. The feature allows putting together all the details regarding your promotion, invite all or selected Operators to join your promotion or approve joiners through opt-in flow.

Example Promotion view inside HubConnect

* [**General information centre**](https://docs.hub88.io/hubconnect-supplier-zone/general-information) HubConnect Supplier Zone offers direct access to the most important information you need to streamline your day-to-day operations. The intuitive interface provides a complete **Contacts directory** for both Hub88 and partner operations, along with **Procedure guides** to help you navigate key steps like game releases and promotions.