Player Analytics
Player Analytics in Hub88's Operator Backoffice provides a complete view of player activity through two main interfaces: the Table View for broad segmentation and bulk actions, and the Player Profile for deep-dive investigation into individual player behaviour, performance, transactions, and rewards.
Table View
The Table View displays a list of all players who have interacted with your content. It allows you to sort, filter, and take action on your player base efficiently.
Filtering options:
Date (available up to 3 months)
Operator
Product
Country
Currency
Device
You can also search for an exact player ID and save your filter settings as a segment, similar to other pages in the Backoffice.
Bulk Actions
The Table View includes a checkbox column for selecting multiple players. Once selected, you can:
Grant Reward — configure a Casino or Sportsbook reward once and apply it to all selected players in a single action
Export Player Data — download data for the selected cohort
This allows you to reward an entire player cohort in one step, rather than repeating the process for each player individually.
Bulk Grant Reward only works within a single operator.
If you select players across multiple operators, you'll see an error: "Player must belong to the same operator."
Best practice: filter by operator first, then select your players.
Player Profile
You can access the detailed view of a player by clicking on any player row or name in the Table View.
The Player Profile provides a complete record of a specific player's behaviour, performance, transactions, and rewards. The Player Profile is organised into four tabs, each providing a different lens on player activity. You can save segments in any tab.
Overview
Charts and KPIs summarising player behaviour
Performance
Turnover, GGR, and margin breakdowns by game, product, or date
Transactions
Full transaction history with search and filters
Rewards
All Casino and Sportsbook rewards granted to the player
The player info header remains fixed at the top of the main KPI (Key Performance Indicators) panel as you navigate between tabs, so you always have context on who you're investigating. At a glance, you'll be able to learn where the player registered from, their last activity and its duration, as well as the device type.
Quick Actions
From the Player Profile, you can take immediate action on a player:
Grant Reward to assign a Casino or Sportsbook reward directly from the profile via a dedicated modal
See Supplier IDs to see all the Supplier IDs assigned to this player by different suppliers. This information can be used to provide more detailed information to any support tickets you may have, to accelerate the process. See Creating a Support Case for more.
Timeframe filters persist across tabs. If you set "last week" in Performance, it will remain selected when you switch to Transactions.
Player Overview Tab
The Player Overview tab is the first thing you see, when moving from Table View, to analyse a specific player. It displays customisable charts and dashboards for a visual summary of the selected player behaviour.
The various data points are displayed in charts and graphs, which you can customise. See how in Customising the Player Profile View.
Currencies in Player Profile are displayed based on your Operator Backoffice user currency.
The view consists of multiple blocks of charts that can be combined to be viewed to your liking.
Available Charts:
Key Performance Indicators: A snapshot of metrics for the selected time period.
KPI Overview: A visual representation of performance trends over time.
Game Rounds: Detailed history of gameplay.
Game Overview: Breakdown of most played games.
Supplier Overview: Activity split by game provider.
Device Breakdown: Usage split between mobile, desktop, and tablet.
Currency: Wallet activity by currency.
Country: Geographic origin of activity.
Flagged Activity: A dedicated panel highlighting potential risks or irregularities.
Rewards: The reward activity visualised over time for this player.
You can customise which charts and dashboards are shown. See how in Customising the Player Profile View.
Working with the KPI Overview Graph
The KPI Overview Graph is interactive:
Toggle metrics on/off by clicking on any metric (Turnover, GGR, etc.) in the legend to show or hide it. All metrics are active by default.
Export by downloading the data for this tab.
Chart Filtering
Individual charts have their own filtering options. For example:
Game Rounds — filter by highest win, largest bet, or most recent activity
Game Overview — sort by turnover, GGR, or number of rounds
Supplier Overview — filter by specific time periods or metrics
Sharing and Editing
You can share the full Player Overview tab with other users in your account, and edit which charts are displayed to customise your view.
Performance Tab
The Performance tab provides detailed breakdowns of a player's financial performance. You can analyse data by Game, by Product (supplier), or by Date.
By Game
View performance metrics for each game the player has played. You can drill down into specific games in the provided table to see detailed activity.
Game Name
Name of the game
Supplier
Game provider
Turnover
Total amount wagered
GGR
Gross Gaming Revenue
Average Bet
Mean bet size
Bet Count
Number of bets placed
Margin %
Profit margin percentage
By Product
View performance metrics aggregated by supplier's product. You can filter to view all products or a single product.
Product
Supplier's Product name
Turnover
Total amount wagered
GGR
Gross Gaming Revenue
Average Bet
Mean bet size
Bet Count
Number of bets placed
Margin %
Profit margin percentage
By Date
View performance over time to identify trends and patterns in player behaviour.
Transactions Tab
The Transactions tab displays a complete log of every transaction related to or triggered by the player.
Filtering and search:
Filter by timeframe
Search by transaction UUID
Search by round ID
Table columns:
Transaction UUID
Unique transaction identifier
Round
Round identifier
Process Time
When the gameplay occurred (from supplier)
✓
Client
Client identifier
Game Name
Name of the game
Provider
Game supplier
Amount
Transaction value
✓
Currency
Transaction currency
Status
Success or Failed
Kind
Transaction type (bet, win, etc.)
Actions
Available actions
Actions
For each transaction, you can interact with key actions:
Round Details to view full details of the round
Download to export transaction data
Logs to view supplier logs (where available)
Create Support Case to opens HubConnect with pre-filled details
Rewards Tab
The Rewards tab displays all Casino and Sportsbook rewards associated with the player. You can also grant a new reward directly from this tab by clicking the "Grant Reward" button and choosing the reward type.
Filtering options:
Timeframe
Supplier
Game
Status
Table columns
Reward UUID
Unique reward identifier
Campaign UUID
Associated campaign identifier
Prepaid UUID
Prepaid reward identifier
Bet Count
Number of bets included
Bet Value
Value of bets included
Game Name
Associated game
Supplier
Game provider
Start Date
Reward start date
End Date
Reward end date
Created At
When the reward was created
Status
Current reward status
Time Periods
All tabs, dashboards, and graphs can be viewed within different time periods. You can switch between the times to see further historical data to understand how the player has behaved.
To change the time, click on the timeframe block inside the Player Profile view.
The periods available to choose from are the following. You can also customise the needed timeframe by selecting the dates. Available up to 3 months in historical data.
Today
Yesterday
This week
Last week
This month (default)
Last month
Last 3 months
Customising the Player Overview Tab View
To customise the displayed charts and dashboards in the Player Profile view, simply click on the pencil icon on the left side, under the Key Performance Indicators panel. This will prompt you to select which charts will be shown.
Interpreting the Data
The data in Player Analytics can be used on its own or combined across tabs to build a complete picture of player behaviour.
Understanding Financial Health
What to look for: Sudden spikes or drops in the KPI Overview Graph or Performance tab.
The assumption: A sudden spike in wins against flat bets suggests a big win or potential error. A steady decline in GGR over 30 days might indicate a VIP player is churning or losing interest.
Analysing Behavioural Patterns
What to look for: Concentration on specific games or suppliers in the Performance tab or Game Overview chart.
The assumption: If a player spends 90% of their time on a single supplier (e.g., Evolution), they are likely a Live Casino player. Marketing slots to them may be ineffective. If a player only plays low-volatility games, they might be grinding to meet bonus wagering requirements.
Operational Validation
What to look for: Inconsistencies in the Device, Country, or Currency charts, or unusual patterns in the Transactions tab.
The assumption: If a player usually plays on Mobile from the UK using GBP, but suddenly logs in via Desktop from Brazil using USD, this is a strong indicator of account sharing or a compromised account.
Fraud Spotting
What to look for: Red flags in Flagged Activity and specific timestamps in the Transactions tab.
The assumption: The Flagged Activity panel highlights system-generated alerts (e.g., failed deposits, suspicious bets). Use the Transactions tab to cross-reference these alerts with the exact moment they happened. Check if the gameplay looks organic or automated.
Reward Effectiveness
What to look for: Reward history in the Rewards tab alongside performance trends.
The assumption: Compare reward grants with subsequent activity in the Performance tab. Did a bonus drive increased play, or was it redeemed with minimal follow-on engagement?
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