Supplier Promotions

The Promotions area in HubConnect Supplier Zone makes it simple and transparent for suppliers to create and manage promotional campaigns across the Hub88 network.

Instead of weeks of manual coordination, you can launch, track, and measure promotions in just a few clicks.

With Supplier Promotions, you can:

  • Create and launch promotional campaigns quickly.

  • Invite operators directly and track their participation.

  • Approve operator opt-ins once assets are live.

  • Monitor results with GGR performance reporting.


Creating a Promotion

The promotion creation process consists of two stages: creation done by the supplier and review done by Hub88 team.

Promotion creation and approval flow

To launch a new promotion, complete the following steps.

  1. Navigate to My Promotions tab, and click "Create New Promotion" button.

  2. In the new view, fill in the details around your promotion. See the full list of needed info in Promotion Details Overview.

  3. Review and confirm the submitted information. If you wish, you can also leave the editor and come back later to finalise the promotion. Until then, your promotion will be with a status "Draft".

  4. Submit Promotion for Approval. Your promotion will be reviewed by Hub88 team, and either approved or some updates may be requested. If your promotion is approved, it will have a status "Live".

Promotion Details Overview

Overview of your promotion displayed to Operators wishing to participate in a promotion.

Foundation

Field
Description and examples

Promotion Name

The name of your promotion. Ex: TrueLab MAY OFFER

Promotion Type

Type of your promotion. Available options: Positioning / Tournament / Network / Streamer / Welcome Offer / Exclusive Release

Start Date

The date when the promotion will go live.

End Date

The date when the promotion will end.

Product

The products, which this promotion will be applied for.

Games

The games in which this promotion will be applied on.

Promotion Description

The description of the promotion, based on which the operators can decide to opt-in.

Discount Details

Field
Description and examples

Enable segmented discounts

If enabled, allows creating a segmented discount logic for the promotion.

Discount Type

Choose between percentage or fixed amount

Discount Value

Depending on the discount type, fill in the discount value. Either in a % or in a fixed currency amount.

Discount Detail (optional)

Opportunity to add additional details about the discount.

Other Details

Field
Description and examples

Tech Requirements

Any technical setup or integration details needed for the promotion to run smoothly. Examples: API triggers, tracking tags, or specific platform configurations. Here you can ensure operators can implement without errors.

Positioning Requirements

Guidelines on where and how the promotion should appear on operator sites. Example: homepage banners, lobby placement, or minimum visibility requirements.

Restricted Countries

List of jurisdictions where the promotion must not be offered due to legal, regulatory, or commercial reasons.

Restriction Details

Additional limitations or clarifications related to restrictions. Examples: game exclusions, player eligibility limits, time-of-day restrictions, or partner-specific agreements.

Promotional Assets

Field
Description and examples

Promotional Thumbnail

Thumbnail of your promotion, shown to operators. A smaller image to visually represent the promotion across card and list views. Supported formats: JPEG, PNG, Maximum file size: 10 MB, 400×300 px

Promotional Materials

Further promotional materials associated with this promotion. Supported formats: JPEG, PNG, Maximum file size: 10 MB

Promotional Banner

Your promotions' banner, a larger image shown on the promotion details view to help highlight and promote your campaign. Supported formats: JPEG, PNG, Maximum file size: 10 MB, 1600×600 px

Promotional Materials URL

A publicly available URL for operators to access further promotional materials.

Terms and Conditions

Field
Description and examples

Terms and Conditions (written)

Text entry of the promotion’s rules and requirements. Should include eligibility, wagering requirements, prize details, and validity dates for operator/player clarity.

Terms and Conditions (file upload)

An optional file upload of the promotion’s full Terms & Conditions. Ensures operators have an official, shareable document for compliance and publication. Supported formats: PDF, DOCX Maximum file size: 10 MB

Target Brands

Field
Description and examples

Partners

Choose which selected Brands will be able to see your promotion. In case of "Network" type of promotion, leave this empty, as this promotion will be displayed for all operators.

Opt-in Management

Select the checkbox to automatically approve all partners that request to join this promotion.


Inviting Operators

This functionality is available for promotions that aren't available for all operators by default.

Suppliers can invite operators directly to participate in promotions. This can be done during promotion creation by selecting Target Partners (Brands). You can choose to invite in two ways:

  • Individual selection: Allowing to choose specific operators from the Hub88 network.

  • Bulk invitation: Sending invitations to all relevant operators with a single click.

Operators receive the invitation with an automatic email which directs them to Operator Zone, where they can opt in to participate (subject to Opt-in Management criteria).


Opt-in and Approval Process

Hub88 allows suppliers complete control over which operators are allowed to participate in a promotion.

Supplier can decide to control the participants through Opt-in Management (located under the promotion details view) or allow all participating operators to automatically join the promotion (must be selected during promotion creation, or can be added later by editing the promotion).

Opt-In Management under a promotion
Multiple brands chosen for approval process decision.

The Approval Process

Promotion participation workflow

To confirm participation, suppliers can approve operator opt-ins, by going to My promotions > pick the correct promotion > Opt-in Management under the promotion details view.

Monitoring Opt-ins

After invitations are sent and/or the promotion has been shared to operators, suppliers can track operator participation in real time:

  • View list of brands who have requested to join.

  • Choose which brands are approved, rejected or if there are any changes needed by the brand.

  • Monitor status and complete any additional action which may come from additional changes that a brand has done.

  • Review communication and action history between you and the brand.

Participation rates are also tracked by analytics available per promotion. Hub88 showcases:

  • Number of Opt-in requests

  • Opt-in rate

  • Approved Opt-ins

Approving a Brand/URL

To approve a Brand for a Promotion, complete the following steps:

  1. Navigate to My Promotions → choose the promotion you wish to manage.

  2. Move from default Promotion Details view to Opt-in Management view.

  3. Select either one or multiple brands by clicking on select box in front of the brands name.

  4. Click on the "Final Approve" button.

  5. You'll be now able to see the approved brands under the "Approved Brand/URL" view in Opt-In Management.

Rejecting a Brand/URL

To reject a Brand for a Promotion, complete the following steps:

  1. Navigate to My Promotions → choose the promotion you wish to manage.

  2. Move from default Promotion Details view to Opt-in Management view.

  3. Select either one or multiple brands by clicking on select box in front of the brands name.

  4. Click on the "Decline" button.

  5. In the new pop-up, you'll be prompted to fill in the rejection reason. This reason will be displayed to the Operator of the Brand.

  6. Click "Confirm" to finalise the decision.

Requesting Additional Actions

To request additional steps to be completed by a Brand for joining a Promotion, do the following steps:

  1. Navigate to My Promotions → choose the promotion you wish to manage.

  2. Move from default Promotion Details view to Opt-in Management view.

  3. Select the brand(s) you wish to request additional actions for by checking the select box.

  4. Click on the "Request Change" button.

  5. In the new pop-up, fill in instructions what the brand needs to complete to be eligable to join your promotion. Be as detailed as possible, as this information is directly displayed to the Operator of the Brand.

  6. Click "Submit" to finalise the request. You'll be now able to monitor the updates made by the Operator from the "Action Required" tab. The Brand won't be able to join the promotion unless you've reviewed and approved their request to join the promotion.

Monitoring Additional Actions (Action Required)

In some cases, suppliers may require a brand to make some changes when participating in a promotion.

For this process, it is required from both the supplier and brand(operator) to complete the following steps.

  1. Supplier requests changes from a brand by selecting Request Changes under Opt-in Management. In the new pop-up, the needed changes must be specified. Once the comment has been added, the change request must be confirmed. This will trigger an email to the Operator to update their brand.

  2. Operator is informed and should make necessary changes, if they want to join the promotion. Once the changes have been made, they'll be able to describe the update they've made and add any file attachments necessary.

  3. Once the Operator has submitted the information, the supplier will be notified automatically by Hub88 to review.

  4. Supplier can review the changes by going to My promotions > chosen promotion > Opt-in Management > Action Required section.

    1. Click the Review button

    2. In the Promotion Opt-in Request Updates view, you'll be able to see the direct communication with the Brand.

      1. In case further updates are needed, you can specify them directly there. The Brand will stay in the Action Required section.

    3. If the changes were made correctly, navigate back to the Action Required list view and approve the brand by ticking the select box and clicking "Final Approval".


Monitoring Promotion's Performance

Suppliers gain insight into the performance of each promotion through integrated analytics displayed per promotion, including GGR reporting. Hub88 showcases analytics on:

  • Number of Opt-in requests

  • Opt-in rate

  • Approved Opt-ins

  • Track GGR generated by each campaign


FAQ

Can I invite all operators at once? Yes, bulk invitation is supported with a single click.

Do operators need to send proof of promotional placement? No. Operators confirm placement within the platform, and suppliers can verify directly before approving.

Can I customise promotion assets per operator? Not at this stage. Assets uploaded are shared across all invited operators.

Will Hub88 Customer Support investigate promotion issues? Hub88’s commercial team oversees the process, but suppliers are responsible for their own campaign creation and operator engagement management.

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