> For the complete documentation index, see [llms.txt](https://docs.hub88.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.hub88.io/product-news/september-2025/introducing-sportsbook-type-of-rewards-and-campaigns.md).

# Introducing Sportsbook Type of Rewards and Campaigns

**Released**: 3 September 2025

***

[**Rewards**](/operator-backoffice/rewards.md) and [**Campaigns**](/operator-backoffice/campaigns.md) now both **support** two **types**: **Casino** and **Sportsbook**. The two types are added as tabs to Rewards and Campaign views in Operator Backoffice, giving you a clearer, more structured way to manage incentives across products.

<div><figure><img src="/files/GRrZhyloWW4mQYVK23Pt" alt=""><figcaption></figcaption></figure> <figure><img src="/files/UqSe7suFDa5Hk9GNRlXO" alt=""><figcaption></figcaption></figure></div>

This update brings three major improvements to how rewards and campaigns are set up and managed:

* **Product split**: Casino and Sportsbook rewards and campaigns are now separated into dedicated tabs. This prevents cross-product errors and keeps configuration simple.<br>
* [**Custom Sportsbook prepaids**](/operator-backoffice/rewards.md#adding-a-casino-reward)**:** Operators can now create flexible templates with sportsbook-specific parameters, including odds ranges, sport categories, max payout, bet count, and validity windows.<br>
* **Integrated campaign creation:** Prepaids can be linked directly to campaigns in the same flow, removing the need to switch between pages. Rewards can also be created inside a campaign setup using a simple toggle.

Rewards and Campaigns continue to work independently but are closely connected: **campaigns** **group** and distribute **rewards**, while **rewards** can **exist** **standalone** if required. To keep the logic clean, Casino and Sportsbook campaigns and rewards **must be created separately.**&#x20;

**Sportsbook rewards and campaigns** can only be created through Operator Backoffice, not through API.

Operators also benefit from a dedicated Sportsbook Rewards list, where key details such as UUID, categories, odds ranges, bet amounts, payout limits, and status are tracked alongside linked campaigns and users.

<br>


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