# Introducing Player Analytics

**Released: 17 February 2026**

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We’re introducing [**Player Analytics**](/operator-backoffice/player-analytics.md) in the Operator Backoffice — a new way to understand player behaviour at both a high level and in detail, all from one place.

Built for clarity and investigation, Player Analytics helps you move from broad trends to individual player insights in just a few clicks.

#### What’s new?

Player Analytics combines two powerful views:

* **Table View**\
  A complete overview of all players who have interacted with your content. Quickly filter by date, product, country, currency, or device, search for a specific player ID, and save filtered views as segments for repeat use.

<div data-with-frame="true"><figure><img src="/files/6XQaoNAlNdOs1Lf02UNG" alt=""><figcaption></figcaption></figure></div>

* **Player Profile**\
  A detailed, customisable view of a single player’s activity. Explore performance KPIs, gameplay history, supplier and game preferences, and much more — all displayed through clear charts and dashboards.

<div data-with-frame="true"><figure><img src="/files/bKJmaK4tHbUOsZgZuviy" alt=""><figcaption></figcaption></figure></div>

#### Why it matters?

Player Analytics gives you the context behind the numbers. It helps you:

* Investigate unusual behaviour or flagged activity with confidence
* Validate operational and compliance signals
* Better understand player preferences and engagement patterns
* Support faster, more informed decision-making across teams

By combining segmentation with deep-dive analysis, you get a clearer picture of what’s really happening at player level.

#### Where to start?

[Player Analytics](/operator-backoffice/player-analytics.md) is available now in the **Operator Backoffice**.\
Open the Table View to explore your player base, then click into any player to access their full profile and customise the dashboards to fit your needs.


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